At Woolworths at Work, we’re always looking for ways to more conveniently serve businesses’ quality fresh food needs. That’s why we’re thrilled to announce the launch of our Yay! Fruit! boxes, a new fruit box program offering an assortment of fresh, local and seasonal fruit delivered to business shoppers who can now conveniently add fruit boxes to a Woolworths at Work shop — either as a one-off purchase or as a ‘set and forget’ weekly recurring order. Initially launched as a pilot program, Yay! Fruit! Boxes are available to certain business postcodes in the Sydney and Melbourne metropolitan areas1, with a view to becoming more widely available at a later date.
Making quality Australian fresh fruit even more convenient
Yay! Fruit! boxes are available in small (30-piece) and large (55-piece) sizes, initially retailing at $29.70 and $52.50 respectively. By offering an assortment of pre-selected Australian and locally-sourced fresh fruit as part of their weekly order, Yay! Fruit! Boxes are designed to provide workplaces with a convenient way to offer healthy snacks to employees, while saving shoppers valuable time on making a manual fruit selection when ordering business supplies. All fresh fruit is hand-picked by Woolworths teams for assured quality, with the Fresh or Free Guarantee2 promising to refund any fruit that doesn’t meet expectations.
“We’re excited to launch our fruit box program,” said Flore Vanpoperinghe, Head of Propositions at Woolworths at Work. “We know businesses are looking for convenient ways to improve the health and wellbeing of their employees – particularly as we’re starting to see increased office occupancy – and we believe our fruit boxes will be a great way to do just that. With Australian fresh representing a core part of who we are, our fruit boxes are a natural next step in allowing us to conveniently serve business customers’ fruit needs in a hassle-free way – alongside all their other everyday business grocery and supply needs.”
Increased Sydney office occupancy as part of employers’ efforts to attract staff back into offices3 has renewed efforts to provide employees with healthy snack options.
Evolving our range to better meet the needs of our business customers
The launch of Yay! Fruit! boxes adds to a growing number of initiatives launched by Woolworths at Work to better serve the diverse needs of our business customers — providing one place for them to purchase all their business needs. Earlier this year, the We Now Do range was launched, adding 600 new products to the Woolworths at Work offering across the categories of stationery, arts & crafts, and kitchen supplies, as part of ongoing efforts to better meet business customers’ evolving supply needs and ease the burden of juggling multiple suppliers.
Woolworths at Work is the leading provider of business grocery and everyday supply needs that makes managing business supplies simple. By offering consistent pricing, a suite of reporting tools and streamlined invoicing, Woolworths at Work offers a smart, simple solution to help customers unlock more time, budget and visibility across their business.
To find out whether your business is in the catchment area for the Yay! Fruit! pilot, log in and place an order or sign up today.
1 Initially being rolled out to customers in the Sydney and Melbourne Metro areas.
2 ‘Fresh food’ includes any unpackaged products from our Fresh departments and any packaged items marked with the Fresh or Free symbol. Some exclusions may apply.
