Sustainable packaging winners

Woolworths’ Recyclable Paper Meat Trays win awards

We know that being sustainable and looking after the environment is key to many businesses and how they operate, as it is for Woolworths at Work. Woolworths at Work is committed to bringing sustainable goods to the workplace, check out our range here to see how.  

Recently, Woolworths proudly announced our efforts in this space to reduce waste and build sustainable packaging have won two awards at WorldStar, the global packaging competition organised by WPO (World Packaging Organisation) in Milan. The two awards were – A WorldStar Award in Food Category, and a WorldStar Award in Sustainability (Silver) for our PaperSeal Meat Trays.

Sustainable Packaging

WorldStar is the largest and most prestigious global packaging competition, with the 2022 edition attracting over 440 entries from 37 countries around the globe.

Woolworths offer recyclable paper meat trays across a selection of its Own Brand beef nationally, the latest milestone in an ongoing program to introduce more sustainable packaging.

The paper trays used for Woolworths’ Specially Selected and Grass-Fed beef ranges are the first step in a plan to make all Woolworths’ Own Brand red meat trays recyclable.

The redesigned packaging – made up of a paper tray and fresh seal film – now uses 75 per cent less plastic than the previous packaging. Adopting this packaging will allow Woolworths to eliminate 2.2 tonnes of plastic from the supply chain each year across seven popular beef cuts.

Unlike some meat trays, customers can recycle the new paper trays in their curbside recycling bin by simply peeling back the vacuum films used to seal the meat in fresh.

The film covering and lining the trays can also be recycled through the REDcycle bins located at every Woolworths store, along with any other household soft plastics.

“We know sustainable packaging is important to our customers…” and we “…continue to explore opportunities to increase the recyclability of our packaging as part of our broader commitment to help build a circular economy, where waste is treated as a resource.”

Woolworths Head of Sustainability, Adrian Cullen.

To help make recycling easier for its customers, Woolworths includes simple, easy to follow recycling labels developed by Australian Packaging Covenant Organisation (APCO) on its Own Brand products. These show how each element of packaging can be discarded either through kerbside recycling, by returning to the store for recycling, or as general waste.